Dean David A. Gautschi
Lally School of Management & Technology
David A. Gautschi, Dean of the Lally School, received his Ph.D. in Business Administration from the University of California, Berkeley. His expertise in decision support systems and enterprise management, international business, and global information technology and telecommunications position him at the intersection of management, technology, and innovation, the focus of Rensselaer’s Lally School.
Dean Gautschi focuses his research on optimization of marketing decisions, choice models, retailing and market systems, and marketing, business and technology. He has published over 35 articles in marketing, economics, and technology management journals, including the Journal of Marketing Research, Marketing Science, Marketing Letters, Journal of Advertising Research, International Journal of Research in Marketing, Journal of Economic Behavior and Organization, Review of Economics and Statistics, Journal of Retailing, Managerial and Decision Economics and Technology In Society.
Dean Gautschi has served as a reviewer for Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Retailing, Marketing Science, International Journal of Research in Marketing, National Science Foundation, Managerial and Decision Economics and the Journal of Economic Behavior and Organization. He has also served as the European Editor of Managerial and Decision Economics.
Dean Gautschi has co-founded three firms, among them an international firm that has developed marketing decision support systems and industry specific market simulation models and laboratories with clients from around the globe. As a Firm Director, he served as one of six leaders of the e-business practice of Deloitte & Touche LLP from 1999 – 2003. He has also served on the faculties of Cornell, Yale, INSEAD, and the University of Washington.